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Paul shows Ed his Hofner bass guitar |
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February, 1964. "All My Loving"; "Till There Was
You"; "She Loves You"; "I Saw Her Standing
There"; and "I Want to Hold Your Hand." Trivia
buffs know these titles as the five songs performed by the Beatles
on their first Ed Sullivan TV appearance. Yet, after that seminal
TV broadcast, the response was far from trivial.
The Beatles were immediately panned by critics upon their
arrival in the United States. February 9, 1964, on The
Ed Sullivan Show, was the Sunday evening which marked their first live
television spot. The reviews, according to most newspapers
on the following Monday morning, made it clear that the band
couldn't carry a tune and that they were nothing more than
a passing fad. However, American public response told a different
story: the Sullivan broadcast garnered 73 million viewers,
a record for TV viewing at that time.
Even before the broadcast, Elvis Presley sent a telegram to
Sullivan saying, "My manager and I wish the Beatles a
tremendous success." This sentiment was in no way sincere,
as Elvis had quite a bit of resentment for the Fab Four, simply
because they did nothing short of knock him out of his then
current number one spot. Without a doubt, American fans of
the new British musical group were already screaming in anticipation
of their arrival.
But just what had caused the Beatles' meteoric rise in popularity,
even before they had set foot on U.S. soil?
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Ed Sullivan in a Beatles wig |
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To answer this question, we need to go back three months,
to November 1963. Epstein had just booked the Beatles to appear
as headliners on Sullivan for February of the following
year. The Beatles, however, had expressed their reluctance
to make an American debut. And why? Because as of yet, they
had no hit, no number one song in the American market. However,
15-year-old Marsha Albert of Silver Spring, Maryland was about
to change all of that.
It was Marsha who, on December 10, happened to view the Walter
Cronkite CBS News segment featuring the obscure British musical
group. She wrote a letter to WWDC, a Washington, DC radio station,
urging them to play their music. The DJ,
Carroll James,
decided it might not
be such a bad idea to procure one of the Beatles' newest singles, "I
Want to Hold Your Hand"—direct from England—and
play it on the air December 17. Telephone calls immediately
poured in. The single went onto the radio station's regular
playlist. Soon afterwards, Capitol Records got wind
of
this and realized they needed to step up their American release
date of the single from January 13 to December 26. And by the
second week of the new year, "I
Want to Hold Your Hand" was not only the number one hit
single—it had sold over one million
copies.
Thus, it came as no surprise that when John, Paul, George,
and Ringo got off their plane at Idlywild Airport (newly renamed
JFK Airport only one month after President Kennedy's assassination)
on February 7, fans were ready to mob them. America was still
in the doldrums from losing its beloved President and was in
dire need of cheering up. The Beatles filled that need in short
order. Come Sunday night, the Sullivan studio audience was
packed with teenage girls, who moaned and screamed during Sullivan's
introduction, and even moreso while the group performed. And
so it went: Sullivan invited them back for two consecutive
shows, and the phenomenon of Beatlemania began with unchecked
enthusiasm.